This year (annual planning, part I)

Are you someone who thinks detailed annual planning, whether entrepreneurial or life-related, is a waste of time? A lot of people would probably say 2020 proved you right. The jokes write themselves.

In December 2019, I was just wrapping up a three-months-turned-six project at Deliveroo....

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Math genius (not) needed

The other day, I talked to a founder who warned me about his lack of math skills. He had a degree in design – surely that means his ability to wrap his head around finance will be limited.

Many people think this. But it’s not really true.

The thing is, most of the “math”...

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Sofa winning over gym, every time (why isn't everyone doing this?)

When a friend read my article from September about raising capital from customers, she immediately “got it”. It was so obvious to her that the only follow up question she had was: “If it makes so much sense, why isn’t everyone doing it?”

This really made me think....

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Which advice is worth listening to?

Confession: I love a heated debate. There is something exhilarating about structuring an argument, finding weak spots in an opponent's reasoning (as well as one’s own), and discovering new layers to a seemingly clear-cut topic.

However, robust debates can also get very confusing, especially...

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Inaugural – and Brad Pitt being right about the economy

I’m so glad to have you here. Welcome to the inaugural issue of Tiny CFO! (I read somewhere that people like it when you take yourself very seriously – so what better way than by calling something “inaugural”.)

Here’s how I got here.

For 8 years, I've been...

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